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面向复杂重型装备的客户需求动态映射与制造资源精准推荐方法

Adynamic customer demand mapping and precise manufacturing resource recommendation method for complex heavy equipment

  • 摘要: 针对复杂重型装备制造资源匹配过程中客户参与不足、权重僵化以及需求与资源间语义鸿沟显著等问题,提出了一种基于客户需求偏好的动态映射与推荐方法。首先,从需求侧构建易于客户表达差异化偏好的客户需求指标体系,从能力侧构建能够精准刻画装备制造企业属性的制造资源评价指标体系。在此基础上,融合质量功能展开(QFD)、网络层次分析法(ANP)、改进CRITIC法及博弈论集结模型,构建了客户需求偏好映射模型,以实现客户需求到制造资源属性的精准转换。同时,设计了融合服务前与服务后反馈的动态更新策略,形成“模型构建-映射匹配-反馈更新”的完整方法链条,确保推荐系统的持续精准性与时效性。研究表明,该方法能有效区分不同制造资源的能力差异,显著提升客户个性化需求的响应精度与制造商适配度,为复杂重型装备的网络化协同制造提供了有效的决策支持工具,具有较好的工程应用前景。

     

    Abstract: This study addresses the challenges of insufficient customer engagement, static weight allocation, and the semantic gap between demand and resource descriptions in complex heavy equipment manufacturing resource matching by proposing a dynamic mapping and recommendation method driven by customer preferences. The approach entails constructing a customer-oriented demand indicator system to capture differentiated preferences, alongside a capability-centric resource evaluation system to characterize enterprise attributes. An integrated mapping model is then developed by fusing Quality Function Deployment(QFD), the Analytic Network Process(ANP), an improved CRITIC method, and a game-theoretic aggregation model, which facilitates the precise translation of customer demands into evaluation criteria. A dual-feedback dynamic update strategy(pre-and post-service) is designed, forming a closed-loop mode-mapping-update framework to ensure sustained system accuracy. A case study demonstrates the method's efficacy in differentiating resource capabilities, enhancing personalized response precision and manufacturer adaptability, thereby offering a practical decision-support tool for networked collaborative manufacturing with significant application potential.

     

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